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James Vickery is a rising British R&B artist who can very well be considered the new face of UK R&B. His songs and videos are catching the attention of millions worldwide. Last year, James played a peak slot at the Glastonbury festival, as well as debut US shows at The Echo in LA and Rough Trade in NY.
On March 25, James will be releasing his “Overture” EP. While it’s only a few days away, James had a treat for us to enjoy this weekend! James dropped the music video for his track “Pressure”, featuring SG Lewis.
“Pressure” was first heard on Jamz Supernova’s BBC Radio 1Xtra show late last year, and now has over 5 million streams worldwide. A great track deserves a great music video, and the “Pressure” video features James just living his best life.
Director Cameron Turnbull says, “The track had already been out and doing well for a while so it was important for me to try and match the energy and impact that the audience were expecting. It was a great video to create; we smashed through loads of set-ups in the studio over one day, but I think the high energy from that is ultimately reflected in the cut. As with most of my videos we tend to be quite ambitious with what we’ve got, with a lot of DIY solutions involved, they’ve miraculously worked so far and I think attacking them ambitiously is a lot more fun”.
Check it out below, and go have some fun at home!
