“Time will do its thing.”
I don’t know whether that’s an actual saying or not, but it’s something I’ve said throughout my life. If you just give certain situations some time to marinate or work themselves out, good things can happen. Of course, this can also be flipped in the other direction.
But, these sentiments just remind me so much of half•alive’s new single “What’s Wrong,” and I’m here for it! After releasing their in Florescence EP last year, the trio from Long Beach have returned for another heavy-hitter.
There’s quite an ironic story behind the track’s hook. The lyrics “Time’s always right to fix What’s Wrong” stemmed from a misquote from a conversation between Olivia Wilde and Jordan of JA Collective, a frequent half•alive collaborator.
Lead singer Josh Taylor recalled, “Olivia & JA were working together on a project a few months back & at one point Jordan noted how absurdly difficult it is to find choreographers on IMDB, but also noted that was a pretty minor problem considering the myriad of problems 2020 had brought to light. Olivia replied ‘the time is always right to do what’s right,’ which Jordan misquoted to me later that evening, forming the line ‘Time’s always right to fix what’s wrong’. That line felt like the open door to address the social climate we’ve all been surrounded by for nearly a year now & prompted the idea of transformation of one’s immediate & eventually global environment by looking inward first, to look in the mirror & realize that is where the change is going to begin.“
The music video for “What’s Wrong” takes the transformative theme of the song to the next level. All three members of half•alive walk around a not so desirable apartment, but as the video goes on, you’ll notice that the perspectives do change. However, the guys stay looking in tip-top shape with their tuxedos!
“Trying to execute a video shoot in covid is incredibly challenging, but we didn’t realize how much covid was subtly influencing the story of the music video until we started location scouting,” Josh explained. “We felt strongly that there was something really special about filming it in a confined space, especially with that being the environment so many people have found themselves stuck in during quarantine – but transforming it into more. 2020 was a life changing year for many, for us it was a big break, being home and off the road all year, we were thankful for a breath to think, reflect & process, as many have had this year. A lot of what we reflected on was how now more than ever, there is a desperate need for hope & love & honesty and change. So at this point we can only trust that we’ve made something honest & hope those who hear ‘What’s Wrong’ will feel loved & begin to hope in something truly transformative.”
So yeah. Spend your time today enjoying “What’s Wrong”!
