BTS Spreads Excitement For New Single “Butter” With Comeback Schedule

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ARMYs will be booked and busy this May, as BTS prepares to release their new single “Butter.” While May 21st is still a few weeks out, it’s time to start planning what to look forward to during the days leading up to the song’s release! Check out the “Butter” promo schedule below, plus the concept clips!

“Butter” Promo Schedule

“Butter” promo schedule

Of course, the schedule is subject to change. ARMYs can look forward to even more exciting announcements in the near future! (Perhaps a performance at a certain American award show taking place two days after the single release?)

BUT – here’s what we know for now!

On May 2, 4, 5, and 6 at 12AM KST, BTS will be revealing concept clips for “Butter.” For those who aren’t familiar with a concept clip, think of them as previews that set the mood for the the teaser for the song. They’re like teasers for the actual teaser! If this sounds extra to some folks, I mean yeah… it’s EXTRA EXCITING.

Then on May 10, 12, 13, 14, and 17 at 12AM KST, BTS will be rolling out teaser photos for “Butter.”

Our final preview of “Butter” will take place on May 19 at 12AM KST, as BTS shows us the official music video teaser. And then, of course, “Butter” and the music video will be released on May 21st at 1PM KST/12AM EST! Count on me spending the entirety of that Friday watching the video.

Also, you KNOW things are getting real when the official BTS Twitter accounts change their layouts to celebrate “Butter”!

Click here to pre-save “Butter,” as well as pre-order your MP3 copies if you live in the US! As a reminder, you can purchase up to FOUR (4) copies per payment method per week. All pre-orders would count towards the first tracking week, aka the first week of the song being released. In order for your purchase to count towards the Billboard Hot 100, you will need to download your pre-orders onto a computer once the song drops. If you need any help or have additional questions, feel free to contact me via email or Twitter!

ARMY – we all made history together with “Dynamite.” Let’s do it again with “Butter,” shall we?!

Concept Clip #1

UPDATE 5/1 8:00AM PST – The schedule has officially kicked off! This is a very intriguing teaser poster. I’m picking up on some playful vibes, although I could be totally wrong and end up receiving another clown award for my “prediction.” You have the balloons on the roof, candy, a drink being poured in the glass, and uh… I literally have no idea what’s that next to the camera. At first, I thought they were bits of bacon! What does all of this even mean though? I guess all will be revealed when “Butter” drops on May 21!

Concept Clip #2

UPDATE 5/3 – I already can’t handle this.

Concept Clip #3

UPDATE 5/4 – I swear, BTS always know how to throw us a much welcomed curve ball. I’m so entertained by the fact that the colors for the “Butter” promotional graphics have been yellow and back, and these concept clips so far have been… a different story. I AM HERE FOR IT. I am also very much here for Suga’s mullet.

Concept Clip #4

SEND. HELP. NOW.

MV TRAILER

If another one truly bit the dust, it is me. I am unable to function.

AAAAAND IT’S HERE!

Spread The Word: BTS’ New Single “Butter” Is Here!

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